D. C. Moody
EASLEY — Easley’s Wendy’s restaurant celebrated its grand re-opening to a hungry audience and a new look and feel for its patrons complete with a new corporate culture.
Tar Heel Capital of Boone, N.C., owns and/or operates some 75 franchises throughout North Carolina and South Carolina, including the newly revamped Easley location. The makeover locally was part of the Wendy’s Image Activation program being rolled out nationwide by the fast food franchise.
“This program is being implemented nationwide in order to upgrade facilities,” said Tad Dolbier, president of Tar Heel Capital, on hand for the event. “Wendy’s Image Activation Program is about a more modern image, new technology and products, but more important, it’s about being more efficient.”
The initiative is not just about the company logo or the look of the dining room though.
“We’re focusing more on the people not the building,” Dolbier said. “What we as a company are trying to do is about the customer experience. Our focus is customer service, not just great food.”
Customers were greeted with changes from order and pick up designed to decrease service time, to a new seating layout and new technology such as the Coke Freestyle which dispenses 150 choices in beverages.
Ownership and management were pleased with the turnout for the grand reopening and felt it was a great success with more to come in the future.
“There were customers waiting in line when we opened the doors,” said Dolbier. “And the parking lot has been full all day as well. I think it says a lot about what we’re doing here as a company and as we move forward.”
Tar Heel Capital anticipates its Greenville Street location in Anderson will be its next franchise to undergo a facelift.